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    Youve been thinking about creating an online sports memorabilia business , and are wondering what may need to be considered to make it happen? In this article, I wish to present some common ideas to set up and run an online business, which will apply to any online enterprise for either digital or physical goods and services.

    The most important step before anything is to work out a specific niche and demand for your product. The reason is that some people go to a lot of effort to set up a product and then find there is little or no demand for it. Hence, to avoid any disappointment, and lost time, it is best to research the internet first. A great place to start is a major search engine Like Google. They have a keyword tool that will allow you to enter the keyword for your product or service, and let you see the amount of searches per month , in your country as well as globally. The best part is that the tool will present you with other options- keywords that you may not have thought about before. By taking the time to run through this step, you may find a demand for a sub niche in your chosen area that you may not have thought about.

    My point here is that if you are in the business of sports cards, as an example, you may split that further down into specific segments of the hobby. By following this method, you will be able to more easily set up a niche or sub niche and make it easier for others who are searching for the material and information you have. The reason for the above is that to turn up high in a search engine result you want to be super niche oriented. It is still OK to have many different types of memorabilia, but you want to optimize your site for the different sub niches.

    In many cases, search engine results for broad searches may bring back several million results. Naturally , to compete, you need to narrow down the options to improve your chances. This naturally leads to the next phase of setting up the online business which of course is website development, payment processors and also, very importantly the promotion efforts.

    Any online sports memorabilia store needs to be designed to be user friendly, but also very search engine friendly. That means using on site SEO or search engine optimization, In other words, if you have a page on a particular baseball card , make sure you have the name of the card in the title, and also in the text. Use images and make sure they are labeled. All of this can be handled by your design company, unless you are building the site yourself. However, there is still more. In addition to setting up your site, you need to create what are known as back links, or links to your site and pages in your site, from other websites.

    Before you allow yourself to worry that this all sounds too difficult , remember that SEO building is meant to take some time, to look natural to the search engines. An online business that is created is not expected to have a thousand back links on the first day. In fact, that would be very unnatural and possibly be a penalty for you. However, building twenty or thirty links a day is very natural. This can be done by creating pots on sites like Squidoo, creating social media posts on sites like Twitter and Facebook, and pointing back to your website. It is very important that the highlighted text that points back to your website has the keyword relating to the sites content. This improves your rankings which mean your site will come up higher in the results when people search for what you want.

    Be sure that your knowledge base is strong enough so you can be considered an authority by your customers and any potential media outlets who might one day do a story on your unique business. Keep up on whatever segment of the market you鈥檝e chosen to enter. Read the latest sports collecting news on sites like Sports Collectors Daily, monitor the prices of sports card boxes and follow various hobby forums. You might even seek advice from folks in there who have 鈥榖een there and done that鈥?

    Another important point is to make sure you are using an email auto responder. This is critical to your long term success , as when you receive a visitor to your site, they may not buy straight away. Now, if they leave, they have gone and may not return, However, if you have an opt in box, where they can leave a name and an email address , you are well on your way to sending them informative email and promotional emails later on. However, to gain their trust, you need to present them with a decent offer, like a detailed report on your sites subject. In other words, you may include a report on collecting memorabilia and provide valuable information. Then, add a link back to your site.

    These are certainly not all the points to running an online business, but if you start with these , you will be well on your way to growing a long term sports memorabilia business. It takes effort, time and persistence. Anyone promising you will be a multi-millionaire in a week is kidding you. Aim for consistent growth and delivery of quality and you will be on your way to success. That is what building an online business is about.

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